It’s all about ME! Shamelessly Leveraging the SELFIE as a Marketing Tool!
/Tired of Selfies? Don’t be! It is still a growing trend that won’t last forever. So use it to your marketing advantage!
How can you use Selfie marketing?
Have a cool display in your Clubhouse and invite people to enter a Selfie Contest where they upload their selfie onto your social networking site, and enter to win a prize!
Theme it, like Pirates of the Caribbean, and host a full sized cardboard cut-out of Johnny Depp & Keira Knightly and have prospects and residents Selfie. Then post them on your fan page!
Tour your model and have something UNIQUE, like a Hand Chair, and have people do a memorable Selfie.
Whatever you do, be sure to:
Make it fun, cool, memorable, and worth the prospects’ and residents’ time!
If YOU are going to publish it, get written consent. If the prospect or resident posts it, you may not need to, since it’s self-generated content. However, if they’re entering a contest, it’s easy to go the extra step and get to give you contact info and sign off that it’s ok to use it.
Have a destination: Facebook, Instagram, Snapchat, Vine…make it easy for the prospect and resident to post their Selfie!
USE SELFIES to your marketing advantage!
Share your best Selfie Shameless Marketing Idea here!
Mary
Mary Gwyn, CPM
Apartment Dynamics
Making the World a Better Place One Lease at a Time!
